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Hussam Yassen in a navy blazer and white shirt, with greenery behind him

Hussam Yassen

Independent digital marketing specialist · UAE

Your next customer…how will they find you?

I plan and run Google and Meta campaigns, help businesses get found in search and AI answers, and track what happens after the click. I also lead the team and creative work behind them.

01 / Paid search & media

Google Ads

Search intent, keywords and campaign structure, measured from click to enquiry.

Explore Google Ads

02 / Selected Impact

Selected Impact.

01Meta Ads

13,152

Messaging conversations started

Al Satari · Meta Ads

02Google Ads

53,011

Search ad clicks at 10.24% CTR

Mandi Al Deera · one campaign

03Google Rating

4.7/5

Google rating

1,873 reviews — Mandi Al Deera

Dated, platform-recorded figures. Tap ⓘ for the source.

What I Do

Four disciplines. One pair of hands.

Conceptual Meta Ads orbit connecting a visit, audience and ad
02

Meta Ads

I plan audiences and creative angles, run structured tests on Facebook and Instagram, and judge results by enquiries, not likes.

Conceptual stone storefront with a map pin and a path to its door
03

SEO

I fix technical issues, structure sites and Google Business Profiles, and write pages around the questions local customers actually search.

Conceptual citation loom weaving sources into an AI answer
04

GEO / AI Search

I make businesses easier for AI assistants to understand and cite: credible sources, clear facts, answer-ready pages. I don't promise AI placement.

Hussam Yassen presenting a campaign plan at a whiteboard

Experience & Leadership

Hands on the accounts. Eyes on the team.

I still build and run campaigns myself, and I lead the people delivering them: planning, creative direction, measurement and coordinating a five-person team across five brands.

At Al Satari Group since January 2023, across four UAE branches — progressing from Digital Marketing Specialist to Digital Marketing Manager.

Open to international marketing and growth opportunities, including Australia and Canada.

Learning Hub

The notebook, opened up.

Working notes from real campaigns: tools I've tested, prompts I use, and guides you can apply this week.

Bronze WhatsApp door knocker on a wooden door in warm sunlight

Two ways in.

Businesses in the UAE & GCC

Ads running, but not enough enquiries?

Tell me about your business and what isn't working. I'll tell you where I'd start.

Recruiters & international employers

Hiring someone who can lead and execute?

See my experience, CV and the case studies behind it.