Conceptual Gemini puzzle connecting text, image and audio

Hussam Yassen / Learning Hub

The Learning Hub

Useful AI tools, practical prompts and guides worth keeping.

Explore the collections
01 / Collection

AI Tools

ChatGPT, Claude, Gemini and Perplexity. Different tools, different strengths.

24 practical resources · available in three languages

Find a useful starting point.

24resources

01 / Priority

Priority Learning Resources

12

SEO, GEO & Digital Marketing / SEO & GEO guide

Claude and Meta Ads: A Safe CSV-First Reporting Workflow

Separate data access, interpretation and campaign changes with a privacy-conscious export workflow and human approval.

SEO, GEO & Digital Marketing / SEO & GEO guide

Build an AI-Assisted Marketing Workflow, Not a Pretend Team

Use five clear passes from research to review, with verified inputs, hand-off notes and human responsibility at every stage.

AI Tools / AI tool profile

Claude MCP Connectors: A Marketer’s Permission-First Guide

Understand what MCP connectors can access, what they may change and how to evaluate them before connecting marketing work.

AI Tools / AI tool profile

Google AI Tools: Choose One Tool for One Real Task

A task-first directory of Gemini, Gemini Notebook (formerly NotebookLM), Google AI Studio and Google Trends, without assuming every feature is free or available.

AI Tools / AI tool profile

MarkItDown: Convert Documents Without Losing Meaning

Prepare supported documents for inspection and AI-assisted analysis with a conversion, comparison and privacy review workflow.

Prompt Library / Copyable prompt

The AI Claim Verification Prompt

Extract consequential claims, label the strength of their support and rewrite an answer without hiding missing evidence.

Prompt Library / Copyable prompt

Natural Writing Prompt: Specific, Clear and Honestly Yours

Give AI a real reader, situation, verified facts and permitted voice samples instead of asking it to “sound human”.

Workflows & Guides / Practical guide

AI for CVs, LinkedIn and Job Applications—Without Inventing Experience

Build applications from a verified master CV, map requirements to evidence and practise interviews without adding credentials.

SEO, GEO & Digital Marketing / SEO & GEO guide

Claude and Canva: A Practical Campaign Creative Workflow

Structure campaign ideas with Claude, then build and inspect the actual creative in Canva without assuming a native integration.

SEO, GEO & Digital Marketing / SEO & GEO guide

Better AI Image Briefs for Marketing Teams

Replace magic prompt codes with a precise creative brief covering subject, composition, accuracy, safe areas and review.

AI Tools / AI tool profile

ChatGPT Work vs Chat: Choose by Task and Control

Decide when a normal conversation is enough and when a multi-step Work assignment may justify files, checkpoints and closer review.

AI Tools / AI tool profile

Claude Chat, Code and Cowork: Choose by the Job

A practical comparison of conversational, coding and task-oriented workflows based on access, review ability and actual account availability.

02 / Library

Explore More Resources

12

AI Tools / AI tool profile

ChatGPT: A Practical Getting-Started Guide

A practical way to use ChatGPT for drafting, research preparation, planning and analysis without treating its answers as evidence.

AI Tools / AI tool profile

Claude: Practical Uses and Working Methods

Use Claude as a document and drafting partner with explicit source boundaries, structured review passes and human decisions.

AI Tools / AI tool profile

Gemini: A Practical Introduction

A task-first introduction to using Gemini for research preparation, planning and everyday productivity with careful review.

AI Tools / AI tool profile

Perplexity: Research and Source Verification

Use AI-assisted search to discover sources, then open the originals and test whether they actually support the answer.

Prompt Library / Copyable prompt

Campaign Performance Analysis Prompt

A complete prompt for analysing real campaign data, separating observations from hypotheses and proposing measurable next steps.

Prompt Library / Copyable prompt

Meta Ads Creative Hooks Prompt

Develop distinct hooks, audience angles and short-form video tests without inventing customer claims or product proof.

Prompt Library / Copyable prompt

Google Ads Search Intent Mapping Prompt

Group real search queries by intent, identify negative-keyword candidates and organise a reviewable campaign structure.

Prompt Library / Copyable prompt

Digital Marketing Strategy Prompt

Turn business objectives, audience, budget and measurement constraints into a practical, assumption-aware marketing plan.

Workflows & Guides / Practical guide

How to Build an AI-Assisted Research Workflow

A repeatable workflow for research questions, source discovery, verification, synthesis and final human review.

Workflows & Guides / Practical guide

How to Verify AI-Generated Answers

Practical checks for original sources, dates, calculations, quotations and uncertainty before relying on an AI answer.

SEO, GEO & Digital Marketing / SEO & GEO guide

Local SEO Fundamentals for UAE Businesses

Build a useful local presence with an accurate Business Profile, clear service information, location relevance and careful measurement.

SEO, GEO & Digital Marketing / SEO & GEO guide

GEO & AI Search Visibility: Practical Foundations

Make a business easier for search engines and AI answer systems to discover, interpret and reference without promises of inclusion or ranking.

A little more clarity.

Tools change. Good questions and thoughtful processes travel with you.