Supported Facebook, Instagram and Google campaigns across client accounts, audience research, retargeting and performance reporting.
Work With Me / Independent expertise. Shared ambition.
Hussam Yassen
Digital Marketing Manager | Performance Marketing | Multi-Brand Marketing Strategy
Over six years of UAE digital marketing experience, combining hands-on execution with marketing leadership across different industries.
- 6+ years
- 5-person team
- 5 concurrent brands
01 / Career
From execution to leadership
Full-time roles. From media buying to department leadership.
Worked across two brands under shared ownership, managing Meta and search campaigns for residential and commercial customer acquisition.
Planned paid campaigns for porcelain and sanitaryware, with audience testing, retargeting, creative coordination and conversion tracking.
Lead strategy, budget allocation and creative direction across five brands. Manage a five-person department spanning content, design, SEO and paid media.
Sama Al Rabee’s Dubai SME badge is part of its supplied logo, not a personal accreditation.
02 / Leadership
Different brands. One coordinated direction.
These are concurrent marketing responsibilities within my current role — not five separate full-time jobs.
05
Al Satari Group / November 2024 – Present
Digital Marketing Manager
5-person team · 5 concurrent brands
Al Satari Trading
B2B and B2C campaign strategy, product-catalogue organisation and Meta catalogue advertising.
03 / Hands-on depth. Leadership perspective.
Hands-on depth. Leadership perspective.
Google Ads
Search, Performance Max and customer acquisition.
Meta Ads
Audience strategy, remarketing and creative testing.
SEO
Content structure, local discoverability and Google Business Profile.
GEO
Emerging AI-search visibility and useful, well-structured content.
Performance marketing
Campaign planning, budget optimisation and B2B/B2C journeys.
Creative direction
Advertising concepts, content coordination and testing.
Analytics & tracking
GA4, Google Tag Manager, Meta Pixel and reporting.
Marketing leadership
Team leadership, stakeholder coordination and multi-brand strategy.
04 / Independent Work
Beyond full-time roles.
Explore selected independent projects, collaborations and case studies.
05 / PDF
Download CVThe full professional picture.
Career history, project responsibilities, skills, certifications and education in a two-page PDF.
06 / Enquire
Let’s discuss the opportunity.
Recruitment, a business project or a professional collaboration.
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