Al Satari Trading
Exa Al Fanar — First Shipment
Exa Al Fanar.Introducing the first shipment through Meta Ads.
One product-launch programme, two related campaign-name groups and a clear route from discovering an unfamiliar porcelain line to starting a conversation.
Digital marketing strategy, Meta campaign management, creative direction, marketing-content supervision and coordination, and performance review.
A technical product. A human decision.
The first incoming Exa Al Fanar shipment introduced an unfamiliar product line. The work needed to establish its identity and practical value, make the new-shipment story visually engaging and address hesitation without inventing specifications or presenting origin-based comparisons as proven research.
Introduce the range. Make the offer understandable. Give interested people an easy way to ask a question.
Al Satari Trading: a UAE building-materials business with branches in Al Ain, Abu Dhabi, Dubai and Sharjah.From understanding to enquiry.
Treat the shipment as an introduction.
Frame the first incoming shipment as a product-launch opportunity, giving the unfamiliar Exa Al Fanar line a clear place in the customer’s attention.
Real campaign. Published creative.
Product videos and static visuals introduced the shipment and its offering. Two related Meta campaign-name groups—New Shipment and Exa Al Fanar—belonged to one launch programme; the records are not presented as simultaneous activity or a controlled experiment. Hussam led strategy, Meta campaign management, creative direction, content coordination and performance review within his Al Satari role, without claiming sole design, photography or video editing.
Video 01 — Watch the Instagram ReelVideo 02 — Watch the Instagram ReelStatic creative — View the Instagram postConversations, not sales claims.
Conversation starts
Meta-reported messaging conversation starts across four campaign records in one launch programme.
Recorded ad spend
Combined spend for the New Shipment and Exa Al Fanar messaging records.
Cost / conversation start
Weighted cost: combined recorded spend divided by conversation starts, rounded to two decimals.
Source: Al Satari Meta campaign export, 22 April 2024–4 November 2026. Four messaging records in one launch programme—not a verified launch duration or controlled A/B test. New Shipment: 2 records, 763 starts, AED 5,092.10 spend, AED 6.67 weighted cost per start. Exa Al Fanar: 2 records, 156 starts, AED 1,803.60 spend, AED 11.56 weighted cost per start. Combined: 919 starts and AED 6,895.70 spend.
Platform indicators—not verified sales, unique customers, attributed revenue, ROAS or incremental results. The two Reels and static post are authentic creative samples, not proof that they generated the aggregate outcomes. Different source-group costs do not establish a controlled-test winner.