Al Satari Trading
Concealed cistern campaign
Geberit.Value beyond the visible.
A concealed-cistern campaign that brings a technical product into a clearer conversation.
Campaign management, marketing strategy, creative direction & supervision.
A technical product. A human decision.
When several suppliers offer similar products, price alone is a narrow conversation. The task was to make Geberit’s product value and suitability clearer, differentiate the offering through creative execution, and invite relevant enquiries.
Explain the product. Make its value understandable. Create a route to an enquiry.
Established in 1976. Four branches: Al Ain, Abu Dhabi, Dubai and Sharjah.From understanding to enquiry.
Make the technical clear.
Explain the concealed-cistern product and its suitability in language a prospective customer can follow. Clarity comes before complexity.
Real campaign. Published creative.
Paid social activity and creative direction were managed as part of Hussam’s full-time role at Al Satari—not an external agency engagement. Direction and supervision do not imply sole photography, design or editing.
Watch the campaign on InstagramConversations, not sales claims.
Conversation starts
Meta-reported messaging conversation starts across three campaign records.
Recorded ad spend
Recorded spend for the three messaging campaign records only.
Cost / conversation start
Weighted cost: total recorded spend divided by conversation starts, rounded to two decimals.
New messaging contacts
As reported in the export; not shown in the supplied screenshot. Not a count of unique buyers.
Source: Al Satari Meta campaign export. Three Geberit messaging campaign records. A separate traffic campaign recorded 2,648 Instagram profile visits and AED 1,870.72 spend; those results are excluded from the messaging totals.
Platform indicators—not confirmed sales, revenue, unique buyers, qualified leads or ROAS. The published Reel is an authentic creative example, not proof that it generated all reported conversations.