Al Satari Trading
Omani porcelain campaign
Omani Porcelain.Turning product familiarity into customer enquiries.
A campaign group that introduced Omani porcelain through realistic product content, clearer value and a direct path to conversation.
Digital marketing strategy, campaign management, creative direction and production supervision, product/showroom content coordination, performance review and optimisation.
A technical product. A human decision.
Many customers may be more familiar with European porcelain. The campaign needed to introduce Omani porcelain with confidence, communicating quality, practical suitability and visual appeal while acknowledging that country-of-origin perceptions and price comparisons can influence decisions. This is campaign context, not quantified consumer research.
Make the product easy to understand and visualise, build familiarity, and give interested customers a simple way to enquire.
A UAE building-materials, porcelain and sanitary ware business with branches in Al Ain, Abu Dhabi, Dubai and Sharjah.From understanding to enquiry.
Show the product in real settings.
Use showroom and installation-oriented content so people can visualise the product beyond an isolated pack shot.
Real campaign. Published creative.
Showroom and installation-oriented content helped customers visualise the product. Varied creative approaches and product angles supported the campaign, without suggesting that the published samples represent every variation. Hussam led strategy, campaigns, creative direction and production supervision, coordinated product and showroom content, and reviewed performance as part of his full-time Al Satari role—not as an external agency or the sole designer, filmmaker or editor.
Video 01 — Watch the Instagram ReelVideo 02 — Watch the Instagram ReelStatic creative — View the Instagram postConversations, not sales claims.
Conversation starts
Meta-reported messaging conversation starts across 12 Oman-related campaign records.
Recorded ad spend
Aggregated spend for the 12 campaign records in the export.
Cost / conversation start
Weighted cost: total recorded spend divided by conversation starts, rounded to two decimals.
New messaging contacts
Summed from reported campaign rows; not shown in the supplied screenshot and not a count of unique customers.
Source: Al Satari Meta campaign export covering 22 April 2024–4 November 2026. Aggregated results for the 12 campaign records identified by Oman-related campaign names; not one ad, creative or short campaign period.
Platform indicators—not verified sales, unique customers, attributed revenue or ROAS. The two Reels and static post are authentic creative samples, not proof that they generated the aggregate outcomes or represent every creative across the 12 campaign records.