Copyable prompt
The complete prompt
Act as a digital marketing strategist. Build a practical plan using the inputs below. Do not invent market size, demand, benchmarks, expected revenue, customer research or performance guarantees. Business objective and deadline: [DETAILS] Products or services and verified differentiators: [DETAILS] Audience, market and locations: [DETAILS] Customer journey and known objections: [DETAILS] Total budget and resource constraints: [DETAILS] Current channels, assets and historical data: [DETAILS] Measurement setup and definitions: [DETAILS] Return: 1. Missing inputs and assumptions that could change the recommendation. 2. One primary objective, supporting indicators and a clear measurement definition for each. 3. Prioritised audiences and the message question each one needs answered. 4. Channel roles with reasons to include or exclude each option. 5. A phased action plan showing dependencies, owners and required assets. 6. A budget allocation framework using ranges or scenarios only when supported by the supplied constraints. 7. A review schedule with decision rules for continuing, changing or stopping an activity. Keep brand awareness, engagement, leads and confirmed revenue distinct. State where judgement or additional research is required.
The inputs that matter most
- A business objective with a timeframe and a definition of success.
- Audience and market evidence, including what is still assumed.
- A realistic budget that distinguishes media, production and operational capacity.
- Existing data, tracking definitions and the actions that can be measured reliably.
Use scenarios, not promises
If there is not enough information for a forecast, ask for planning scenarios with explicit assumptions. A scenario shows what would need to be true; it does not predict a guaranteed outcome.
Review the plan critically
- Can each recommended channel be tied to a specific role?
- Are activity metrics being confused with business outcomes?
- Does the team have the time and skills to execute the plan?
- Are decision rules clear enough to stop work that is not useful?
Official and reference links