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Copyable promptReusable prompt · Meta Ads

Meta Ads Creative Hooks Prompt

This prompt separates message exploration from production. It asks for different audience angles before variations of the same line, and every concept must stay within the verified product information you provide.

Copyable prompt

The complete prompt

Act as a creative strategist for Meta Ads. Use only the verified business and product information below. Do not invent testimonials, results, offers, product features, urgency or customer quotes.

Business and offer: [DETAILS]
Audience and market: [DETAILS]
Customer problem or desired outcome: [DETAILS]
Verified proof or product facts: [DETAILS]
Tone, language and restrictions: [DETAILS]
Available production resources: [PHONE / TEAM / FOOTAGE / OTHER]

Create four clearly different audience angles. For each angle provide:
- The audience insight it addresses.
- Three opening hooks with different wording, not superficial synonyms.
- One 20–30 second vertical video concept with opening visual, spoken lines, on-screen text and closing action.
- One static or carousel alternative.
- The claim or message being tested and the metric that will help evaluate it.
Finish with a test matrix that changes one main variable at a time. Label assumptions and list any missing information instead of filling gaps.

Why angles come before hooks

Ten versions of “Discover the difference” are one idea. Distinct angles might address convenience, confidence, a specific use occasion or a concern about making the wrong choice. Start with those differences, then write hooks.

A realistic concept

Review before production

  • Remove any claim that is not in the verified brief.
  • Check that the first seconds make sense without sound and that captions are readable.
  • Avoid scripted testimonials or imitation customer voices.
  • Record the main variable and hypothesis before launching the test.

Official and reference links

Official and reference links