Al Bateen Station
Case study / 01

Al Bateen Station

Meta Ads

Meta Ads · Completed campaign work

One Visit.Multiple Reasons to Come.

Meta campaigns for the car wash that also tell nearby drivers what else sits at the same stop: tyres and alignment, a men’s barbershop and Americano Coffee.

My contribution

Campaign planning, local targeting, management and optimisation, creative direction and messaging, enquiry monitoring.

Al Bateen, Al Ain, UAEVisit Live Website
The record

44 messaging conversations from two ad sets.

Messaging conversations started

Meta-reported: 23 + 21 across two ad sets.

Cost per conversation

Total spend ÷ 44, approximate. Ad sets: AED 10.13 and AED 12.81.

Reported spend

AED 232.95 + AED 269.01.

Impressions

6,269 + 7,669, as shown in Ads Manager.

Conversations are platform-reported messaging starts, not confirmed visits, completed washes, sales or revenue. Results are not attributed to a single creative.

Method / source notes

Source: Meta Ads Manager, ad-set view, captured 13 November 2026. Combined figures are summed from the two visible rows; cost per conversation is calculated. The "Maximum" filter window (13 Oct 2023 – 13 Nov 2026) is not the campaign period.

Original evidenceMeta Ads Manager
Original Ads Manager view: two ad sets, 23 and 21 messaging conversations, AED 10.13 and 12.81 per result, AED 232.95 and 269.01 spent. The "Maximum" date filter is not the campaign duration.
01 / The challenge

A car wash. And a better reason to choose it.

The car wash is the commercial priority. Advertised alone, it competes on the same message as every other wash nearby and hides the station’s real advantage: several useful services in one stop.

Reach drivers nearby, keep the car wash at the centre and give them more than one reason to come.

Four businesses, one location, one owner: car wash, tyres & wheel alignment, a premium men’s barbershop and Americano Coffee.
02 / The decisions

Three decisions behind the message.

Lead with the car wash.

The immediate need is a clean car, so every message starts there; the other services support it rather than compete with it.

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03 / In practice

The concept in the creative.

The creative shows a practical situation: the car is being washed while the customer has a coffee or a haircut. The supporting Reel below expresses that concept. It is presented as creative material; its link to the reported ad sets is not verified, so no views or results are attributed to it.

Watch the supporting Reel on Instagram
More Al Bateen Station workA Website Built to Bring People Through the DoorBuilding Visibility in Local Search and AI DiscoveryDesigning a Loyalty Programme Across Four Businesses
Automotive / Al Bateen Station