Al Bateen Station
Case study / 02

Al Bateen Station

Website

Completed website · Design & development

A Website Built to Bring People Through the Door.

For a business whose service happens on site, the most useful conversion is often directions. The website is built around that action.

My contribution

Planning, information architecture, design and development, mobile-first UX, location-led conversion paths and SEO-friendly structure.

Al Bateen, Al Ain, UAEVisit Live Website
The record

A completed, location-first website.

Delivered: Arabic/English site, directions as the primary action, a fixed mobile action bar (Directions, WhatsApp, Call), hours and location above the fold.

No visit, directions-click, traffic or revenue increases are claimed for the website; no analytics evidence was supplied.

Method / source notes

Source: the live website https://albateenstation.ae/, captured on 13 November 2026 at 390px and 1440px. Only features visible on the live site are described.

Original evidenceWebsite
01 / The challenge

The service happens on site.

Every service is delivered at the station. A website built around long enquiry forms would add steps between interest and a visit.

Discover → understand the services → find the location → open directions → arrive.

02 / The decisions

Built around the next useful action.

Directions are the conversion.

For an on-site service, the website’s main job is getting people to the station, so directions lead every key screen.

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03 / In practice

What the live site does.

On the live site, "Directions to the car wash" is the first button in the hero, and a fixed bar on mobile keeps Directions, WhatsApp and Call one tap away. Opening hours and the Al Bateen location sit directly under the headline. The site runs in Arabic with an English switch, and its page title names the services and Al Ain.

Visit the live website
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