Al Bateen Station
Work in progress · Not launched
Designing a Loyalty Programme Across Four Businesses.
A proposed shared loyalty programme in which car-wash visits could earn rewards at the barbershop, the coffee shop or the tyre service. Still in development.
Currently developing the concept, customer journey, cross-business reward thinking and retention strategy.
Work in progress. Not launched.
Current status: concept, customer journey and retention strategy in development. Earning rules, technical build, launch and results are not yet established.
No points per visit, point values, thresholds, redemption rules, launch date, retention gains or revenue are stated or implied.
Method / source notes
Source: Hussam’s project brief, November 2026. The journey shown is a concept diagram, not a screenshot of a live system.
One visit, connected across the station.
Choose a business to see its proposed role.
Car wash Proposed main earning point: the most frequent reason to return.
Four businesses. One reason to return.
Most loyalty schemes reward a return to the same service. Four complementary businesses under one owner make a more connected model possible, with the car wash as the main repeat-visit driver.
Encourage return visits, introduce customers to other services and get more value from the shared destination.
Principles behind the concept.
The car wash drives return.
Washing is the most frequent visit, so it is the proposed main way to earn.
Rewards that cross businesses.
A reward could be redeemed at the coffee shop or barbershop, introducing customers to services they have not tried. Conceptual examples only.
Practical economics first.
Each business has different costs, margins and visit frequency, so rules and reward values are deliberately not set yet.
Ready to be measured.
Plan to evaluate enrolment, repeat visits, cross-business redemption and programme cost after launch. No tracking exists yet.
What is still being designed.
Areas being designed or explored, not finished: enrolment and customer identification, qualifying transactions, earning and redemption rules, cross-business eligibility, staff redemption steps, fraud and duplicate-redemption prevention, consent and privacy, reward-cost allocation between businesses, and how repeat and cross-business use would be measured. Shared ownership helps coordination but does not solve costs, margins or operations on its own.