Mandi Al Deera Restaurant
Ads case study / 01

Mandi Al Deera Restaurant

Google Ads

Google Ads — High-intent local search

Capturing High-Intent Restaurant Searches in Al Ain.

Connecting active restaurant searches with a route to the website, a call or directions.

My contribution

Google Ads strategy, keyword selection, local targeting, optimisation and measurement.

Al Ain, United Arab EmiratesRestaurant on Instagram
01 / The challenge

A local market. Different decisions.

Opened in 2024, Mandi Al Deera entered a competitive local restaurant market with established alternatives. The task was to reach people actively searching for mandi restaurants in Al Ain and connect that intent with useful customer actions.

Be present at the moment of search. Make the next step useful.

02 / The thinking

From intent to a useful next step.

Start with local intent.

Shape the campaign around people looking for mandi restaurants in Al Ain rather than an unrelated broad restaurant audience.

1 / 3
03 / In the world

The work and its supporting content.

Hussam managed campaign strategy, keyword selection, local targeting, optimisation and measurement. The supplied screenshot is a genuine Google Ads report, not a recreated chart.

04 / The record

Reported outcomes, with context.

Clicks

Recorded Search campaign clicks through 4 November 2026.

Impressions

Recorded campaign impressions; not unique people.

Click-through rate

Reported CTR for the Search campaign.

Approx. average CPC

Approximate average cost per click, rounded to two decimals.

Campaign: Mandi Aldeera Search 26052025. All-time campaign report extracted 4 November 2026. The visible report filter is 7 August 2024–4 November 2026; it does not establish the campaign launch date.

Clicks and impressions are not confirmed orders, customers, visits, revenue or ROAS. Mixed and modelled conversion totals are deliberately not published as restaurant outcomes.

Source materialGoogle Ads
Public-facing crop of the supplied screenshot. Spend is outside the crop; mixed conversion columns are masked. Campaign identity, reporting filter and published engagement metrics remain unchanged.
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