Mandi Al Deera Restaurant
Ads case study / 02

Mandi Al Deera Restaurant

Meta Ads

Meta Ads — Ramadan Iftar 2026

Building Trust Beyond Al Ain — Ramadan Iftar Campaign.

Trust-led messaging for people arranging iftar meal distribution in Al Ain from other Emirates.

My contribution

Campaign concept, messaging, script development, creative direction and Meta Ads execution.

Al Ain, United Arab EmiratesRestaurant on Instagram
01 / The challenge

A local market. Different decisions.

Potential sponsors beyond Al Ain needed confidence in arranging meal distribution remotely, even if they had never visited the restaurant. The central task was to make the process understandable and build trust.

Explain the process. Build confidence. Invite an enquiry.

02 / The thinking

From intent to a useful next step.

Put trust at the centre.

Develop the campaign concept and messaging around the reassurance needed by people arranging distribution remotely.

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03 / In the world

The work and its supporting content.

Hussam developed the concept, messaging and script, directed the creative approach and managed Meta Ads execution. Filming was carried out by the production team. The links below are supporting published content; their use as paid ads is unverified.

Supporting Reel on InstagramSupporting post on Instagram
04 / The record

Reported outcomes, with context.

Conversation starts

Meta-reported messaging conversation starts for this campaign, not confirmed customers.

Cost / conversation start

Reported campaign cost per messaging conversation, rounded to two decimals.

Campaign: Eftaer Ramdan Sales Campaign 04032026. Ramadan Iftar 2026 campaign-level record supplied in the brief. Attached Meta screenshots show unnamed ad sets across four selected campaigns, so none is presented as a verified screenshot of this campaign.

Messaging starts are not donations, payments, delivered meals or verified sales. No Ramadan 2025 meal estimates are mixed into these 2026 results.

More Mandi Al Deera campaignsCapturing High-Intent Restaurant Searches in Al AinSelling Quality, Not the Lowest Price — National Day Banquets
Restaurants & Food / Ads