Mandi Al Deera Restaurant
Meta Ads — National Day Banquets 2024
Selling Quality, Not the Lowest Price — National Day Banquets.
Positioning premium banquets through locally sourced livestock, product origin and quality.
Product positioning, campaign concept, script, audience targeting, Meta Ads management and creative direction.
A local market. Different decisions.
The restaurant wanted to promote premium banquets using locally sourced livestock. The creative task was to communicate origin and quality to customers who prioritise these attributes instead of choosing purely on price.
Give origin and quality a clear place in the decision.
From intent to a useful next step.
Position the product on quality.
Build the campaign concept around premium banquets and locally sourced livestock, without unsupported competitor-price comparisons.
The work and its supporting content.
Hussam led positioning, concept, script, targeting and Meta Ads management, with creative direction alongside the production team. The supplied published links are supporting content; they are not verified as the exact paid creatives from 2024.
Supporting Reel on InstagramSupporting post on InstagramReported outcomes, with context.
Conversation starts
Meta-reported messaging conversation starts for this campaign, not confirmed customers.
Cost / conversation start
Reported campaign cost per messaging conversation, rounded to two decimals.
Campaign: National Day banquet Engagement Campaign 23112024. National Day Banquets 2024 campaign-level record supplied in the brief. No attached screenshot visibly identifies this campaign, so the screenshot section is omitted.
Messaging starts are not verified banquet bookings, customers, revenue or ROAS. No unsupported 40% competitor-price comparison is claimed.